Red Rocks are a small team who manage properties around the Wellington region. In a small business like this, the owners' personalities become the brand personality. The 'Happy to help' idea captures their 'any time, nothing's a problem' attitude, and in a sense, the brand designed itself. Our job was to find a simple and clear way of conveying a friendly, relaxed Wellington based company where nothing's a problem – we'd use them ... oh wait, we do.