Accuro Health Insurance
Once known by the catchy name, Health Services Welfare Society (HSWS), Accuro Health Insurance came to us with pretty much a clean slate and a desire to rename and reposition the organisation to win a broader market share. We have worked with them on their brand strategy, renaming, identity and a wide range of collateral. This has been a long and enjoyable relationship. We’ve been able to evolve and refresh the Accuro brand as they have successfully grown into new markets, offering workplace and group health insurance as well as health insurance for non-residents and visitors.