This is genius. The team at Roundy have figured out how to curve plasterboard and the multi-nationals are scratching their heads. We have worked with them for some years, evolving their brand as the focus has shifted from the local market to world markets. We have developed brochureware, stationery, point of sale and their website. We could tell you how it’s done, but then we would have to lock you away, somewhere in Siberia.