Wellington is a small town. Scooter had a call from Ann to discuss branding for a new legal firm, so we met with the fledgling team from newly-created (and at that stage, yet-to-be-launched) Succeed Legal. Their positioning statement is 'we think like you' and indeed it was one of those all-too-familiar Wellington moments: we all knew each other or had friends that knew each other or friends-of-friends… you get the picture… And the best part? They do think like us! It proved to be a thoroughly enjoyable experience (naturally…) and the upshot is a fresh new brand on the legal services market that we're very proud of.