Sage and Bush, two brainy guys doing brainy things in the depths of Wellington’s CBD (‘strategic’ and ‘finance’ are a bit of a clue huh?).  This was a re-branding exercise designed to highten their profile in a somewhat conservative sector. The great thing about our job is we get to peek into all sorts of businesses  – who even knew strategic finance was a thing? Getting to know a business, understand the sector a little and working out how to connect with a target audience is for us, half the fun.