The team from Redjacks, a distillery from the West Coast, came to us for a brand to launch their range of RTDs. They had imagined something along the lines of Jack Daniels. We imagined something a little more engaging. Instead of an image of distillery founder, Redjacks, and Victorian-era typography, we suggested creating a mythology around the man that enabled us to ‘spin some yarns’ (tongue planted firmly in cheek) in true West Coast style. We designed the look and wrote the copy to create a strong brand personality setting Redjacks RTDs apart from the competition.